BRAND IDENITY

A cornerstone of my graphic design approach is identifying and showcasing a business’s unique identity and character. Partnering with Nellie’s Sports Bar the last 7 years, I’ve had the pleasure of drawing out that distinctive Nellie’s personality: kitschy fun - colorful and unpretentious - with a bit of a retro feel.

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The Nellie’s Ducky is a fun-loving mascot whose adventures run through our ads giving them a dash of spontaneity and silliness.

Careful brand management of Nellie’s Drag Brunch has made it one of DC’s most popular brunches. I use a high heel motif in the ads to give continuity to an event with an evolving cast and seasonal themes.

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Merchandising